I enjoyed all of the process of making all of this materials for "Veganic," a fictitious brand, that is a specialist in vegan, gluten-free, naturally produced, and organic foods.
The goal was to create visually appealing packaging labels/materials that would shine in the supermarket or local stores' shelves, advertisement campaigns for the urban area and social media posts that would capture the target audience and highlight Veganic's signature product, the famous and delicious Veggie Balls: Chickpea and Curry and Beetroot and Bean. The purpose was to highlight the company's commitment to local sourcing, sustainability, and delicious plant-based options.
The key was to combine ethics and aesthetics by representing Veganic as a company that brings together flavor, good health, and both ecological consciousness and environmental responsibility. The illustrations, color scheme, and typography was chosen after these basic values, always having in mind it's a very earthy, nice and sympathetic brand.
